Front Row Hospitality

t: +44 (0) 20 7462 7588

September 2015


AIG Launches World First 360˚ Haka Experience

Front Row Hospitality
Front Row Hospitality

Major Global Sponsor of the All Blacks AIG brought rugby fans closer to the haka than ever before, with the launch of its innovative virtual reality (VR) Haka 360º Experience. In September, Sean Fitzpatrick was invited in his capacity as AIG Ambassador to the launch.

The Haka 360˚ Experience is an app which uses 360 degree video technology to give the viewer the feeling of being on the field with the All Blacks and in the midst of the powerful Māori ritual.

The Haka 360˚ Experience is available to the public via, on the App Store and Google Play, coming to the Gear VR Share Store soon. Visitors to the AIG Touchline on the South Bank, London, during September and October will be able to face the Haka 360˚ Experience in a fully immersive setting.

Front Row Hospitality

To give fans the ultimate viewing experience at home, AIG is giving away more than 1,000 limited edition Haka 360º headsets. For more information or to request a free Haka 360º headset, visit You can also build your own viewer using these schematics at

Follow @AIGRugby on Twitter and Instagram for latest news and join the conversation with the hashtag #Haka360.


Chainy Alexander James Artist Residency

Front Row Hospitality

In September, eight outstanding young creativescompleted an exclusive artist residency at Distil Ennui Studio, home of world renowned artist Alexander James. Under the guidance of Alexander, the group spent a month creating unique artwork in his studio.

Alexander James gained international recognition for his distinct practice, which involves creating extremely detailed sculptural scenes by breeding butterflies, growing flowers, firing ceramics and handcrafting fine jewellery and dresses for his compositions, which are then captured underwater and completed through the darkroom prints without any form of post-production. His artwork is sold at Sotheby’s and Christie’s, held by collectors such as Ivor Braka, Thomas Dane; featured in collections of Rothschild Group and others. His previous collaborations have included the finest companies of the world - from Chanel, Versace and Ermenegildo Zegna, to Shangri-La Hotels and Resorts and Peugeot.

Click here to read full article.

Front Row Hospitality

'Magnificent 7' Sporting Dinner

Front Row Hospitality
Front Row Hospitality

At the beginning of September, Front Row Group’s Sean Fitzpatrick was invited to attend a fundraising dinner for The Lord Mayor’s Appeal. The evening celebrated 7 sports founded in London and acknowledged London as an iconic sporting host.

The event brought together legends of the sports industry to represent the 7 sports, which include cricket, tennis, football, Olympic and Paralympic Games, rugby, motor sport and horse racing. In addition, the ‘Magnificent 7’ competitors from the 2014 London Invictus Games were celebrated.


The Rt. Hon. The Lord Mayor and The Lady Mayoress hosted the evening at The Mansion House. John Inverdale was the compere and during the evening Lord Sebastian Coe was in conversation with sporting greats including Front Row Group’s Sean Fitzpatrick, Sir Clive
Woodward, Andrew Strauss, Sol Campbell and Nic Hamilton.

Front Row Hospitality

Tutoring Services from Front Row Education

Front Row Hospitality
Front Row Hospitality

Front Row Education have seen a marked increase in requests for tutoring from our clients, particularly in Moscow where Emma Swanson, CEO of Front Row Education visited recently. Clients appreciate the importance of ensuring that their children have good levels of English prior to transition to UK schools, focusing on written accuracy and confidence with spoken language. Our tutors are recognised as being of an exceptional quality, delivering the highest quality teaching for both children and adults. Front Row Education are always delighted to hear from qualified teachers who wish to work with us, in Moscow and elsewhere. For all enquiries please contact Emma here.


Movember Rugby World Cup Breakfast

Front Row Hospitality
Front Row Hospitality
Front Row Hospitality

In September, Front Row Group’s Sean Fitzpatrick joined other Rugby legends including Serge Betsen in loaning their time to the
Movember Foundation. A World Cup themed breakfast was held at Searcy’s The Gherkin to raise money for the foundation. Proceeds from the ticketed event will help fund innovative high-impact programmes that will make a tangible difference to the lives of men and their families. Guests were able to tackle a robust breakfast of champions, followed by a Q&A with some of the former Rugby Union stars, hosted by John Inverdale.


The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising £402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity. They are creating positive change for men’s health by raising awareness and educating men year-round, and through the take-over of the month formerly known as November.

ChefXchange: Your Home, Our Chefs, Your Culinary Experience

Front Row Hospitality is an online marketplace that connects Chefs to Foodies looking for an exclusive Culinary Experience in the comfort of their home or desired venue, and we are on a mission to define the Culinary Experience of tomorrow through Community Engagement.

ChefXChange allows you to search for, discover and book Chefs in cities such as London, Dubai and Washington DC, in just a few clicks. Whether you are looking for a Chef for a special occasion or simply to prepare your meals for the week, 'What's for dinner?' finally has an easy answer.

Front Row Hospitality

We are happy to provide Front Row Group clients with an exclusive offer. Simply enter code FRGCXC15 upon check out and get GBP50 off your booking*.

This sounds great, but how does it work?

  • Sign up as a Foodie for free on and complete your profile
  • Browse our talented Chefs by Cuisine, Location, Date, and book them just in a few clicks
  • Tailor a menu to your liking and dietary requirements
  • Pay using your credit card on our secure payment gateway
  • Your Chef will show up at your door with the freshest seasonal ingredients and the necessary equipment to cook and serve a delightful Culinary Experience
  • ...and he will even clean up your kitchen before he leaves

*Min booking size of GBP300, offer valid until 31st Dec 2015

Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

If you'd rather not hear from us again simply unsubscribe.

Contact Us

Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: