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Front Row Hospitality

t: +44 (0) 20 7462 7588


Marie de Freitas joins Front Row Group as Manager & Executive Assistant

Front Row Hospitality

Front Row Group is very pleased to announce the appointment of Marie de Freitas as Manager & Executive Assistant.

Marie has many years’ experience working for international and global companies. She was most recently part of the Saatchi & Saatchi Global Brand Team, who are responsible for creating, developing and implementing worldwide creative events and projects for the Saatchi & Saatchi network, Worldwide CEO Kevin Roberts, and the Worldwide Creative Board. Most notably, she was a key member of the team who produce the annual Saatchi & Saatchi New Directors' Showcase, the most attended event at the Cannes Lions Festival of Creativity after the awards shows.

Prior to this, Marie worked for Lions Festivals, the organisers of Cannes Lions, Eurobest, Dubai Lynx, and Spikes Asia advertising festivals.


Marie is British, of Greek Cypriot and Portuguese descent, and a true Londoner.

Contact Marie de Freitas at tel: +44 207462 7588


Professional Guardian Services for Front Row Education


We are pleased to welcome Natalia Lang to Front Row Education, Natalia will lead a fully professional, efficient and comprehensive Guardian service for overseas students studying anywhere in the United Kingdom.

For non UK residents, under British law (the Children Acts 1980 & 1989) each child receiving full-time education (more than 12 weeks) must have a legally appointed Guardian. The Guardian duties connected with the child's stay at school, include;

  • Representing the child's best interests with the school authorities in the case of academic or pastoral problems
  • At the start of the academic year, purchasing various items for the child i.e. school uniform, books and equipment, name tags for clothing, bedding, telephone card etc
  • Assisting with travel arrangements for the child at the start and end of term, for exeat weekends and over half terms
  • Updating and renewing legal documents such as visas as and when necessary
  • Supervising the child's finances to ensure that the child has adequate funds for daily expenses and that school bills received at the end of each term are paid

Contact Natalia Lang at

Front Row Hospitality
Front Row Hospitality

Front Row Education is a consultancy service aimed at parents who wish to educate their children at the top independent schools in the UK.

With a dedicated team of highly qualified education experts we offer a range of services designed to create a bridge between the top British independent schools and families who demand the very best education for their children. We offer a range of services that will enable you to work in tandem with our team of experts to plan your children’s future and access the best educational establishments in the UK.

Our services include:

  • A personal interview with our education professionals
  • Detailed search on type of school from interview with parent and candidate - based on school reports highlighting child's learning ability, parental requirements, nationality, religion, candidate's interests, school reputation, fees etc
  • Arrangement of interviews with schools and discussion and assistance with administration process
  • Organise and accompany school visits with the candidate and parents
  • Personally coach the candidate on interviewing techniques to maximise impact on school
  • Assistance with the application process to help candidate's parents
  • Follow up with schools if there are waiting lists
  • Full Guardian services for families once accepted in to your chosen school


Get Out of Bed Talks – Leadership Worth Spreading!


Front Row Leadership Sean Fitzpatrick was invited to speak at the Saatchi & Saatchi ‘Get Out of Bed Talks – Leadership Worth Spreading’ speaker series. The series is designed to inspire, and Sean provided synergies between sport and business from his own experience as captain of the New Zealand All Blacks rugby team, the most successful sports team of all time.

Front Row Leadership Ltd is a leadership and motivational company using synergies from sport, the military and academia to improve your business and build a better culture of success.

For more information on working with Front Row Leadership, please contact Marie de Freitas at

Front Row Hospitality

Michael Vaughan jubilant as ‘Chance to Ride’ reaches finale in London

Front Row Hospitality

Michael Vaughan stands in the famous Long Room at The Oval cricket ground, his legs trembling having reached the end of a 462 mile cycle across England and Wales. He is asked how he managed the feat, how he kept focus that whole time...

He says, quite simply: "I count the chip shops of the towns we go through, that’s the secret to keeping the mind entertained."

The former England captain Michael Vaughan was talking to fellow riders and guests at the celebration finale breakfast of the PruProtect Chance to Ride charity bike ride, which followed the final night ride stage from Southampton to London in August.


Vaughan was joined on the final stage from Southampton to The Kia Oval by fundraisers and celebrity supporters former tennis ace Tim Henman and England footballer Jamie Redknapp who have raised thousands for the Laureus Sport for Good Foundation and the Cricket Foundation’s Chance to Shine initiative.

To read the full article Click Here


Football Premier League Season 2013-14 – VIP Hospitality


Front Row Hospitality facilitates VIP Boxes and Hospitality for all the leading Premier League teams for the 2013-14 season.

Front Row Hospitality


Ali Bacher interviews Front Row Group for SuperSport SA


In a recent interview in London, former Australian cricket captain Steve Waugh rated South African all-rounder Jacques Kallis as the greatest cricketer of all time.

Waugh was speaking to former South African Test captain Ali Bacher and, on the subject of cricket greats, had no hesitation in naming Kallis.

"'Of all time?' I asked him," said Bacher, speaking from London.

"Without any hesitation, Waugh said 'yes'."

Front Row Hospitality

Waugh told Bacher: "You only have to look at the runs he has scored, the wickets and the catches he has taken for South Africa.

" The 37-year-old is fourth on the all-time list of most Test runs scored, behind India's Sachin Tendulkar with 15,837 from 198 matches, Australia's recently retired Ricky Ponting (13,378 from 168) and also retired Rahul Dravid of India (13,288 from 164).

Bacher was in London to interview Steve Waugh, at Lords, and Sean Fitzpatrick, at Twickenham, as part of a series of interviews of all-time greats for local broadcaster SuperSport.

"Steve was speaking spontaneously and I feel it was a huge accolade for a cricketer who has been widely underrated.Generally speaking, our country has, sadly, never truly recognised the greatness of Jacques Kallis."

Waugh and Fitzpatrick spoke openly with Bacher about their years in sport, both having reached the pinnacle of their respective codes.

"I believe viewers in South Africa would be only too happy to hear what they both had to say," Bacher said, "particularly about their rivalry with South Africa."


Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

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Contact Us

Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: