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Front Row Hospitality

t: +44 (0) 20 7462 7588


Jenson Button speaks to Front Row Group about the F1 rules revolution

Front Row Hospitality
Front Row Hospitality

F1 faces huge challenges this season in the face of a major overhaul of its technical regulations, as for the first time the sport embraces hybrid power in a meaningful way. Front Row Group caught up with legendary McLaren-Mercedes driver Jenson Button to hear his thoughts.

FRG: Congratulations to both you and teammate Kevin Magnussen on your 2nd and 3rd places at the Australian Grand Prix, and for taking McLaren-Mercedes to the top of the constructors' championship. How was your first race of the season?


Australia was a really motivational race for the entire team - even though we still have work to do, it feels like we've turned a corner, and that we have a racecar we can definitely work with this year.

It's important that we keep pushing hard on the development front - we brought some useful upgrades to Melbourne, and it was encouraging that they worked straight out of the box, but it's essential that we keep pushing new items through the development pipeline, especially at these flyaway races, where it's harder to bring parts to the circuit.

FRG: The Jenson Button Trust Triathlon is returning for the 3rd year this July, registrations have just recently opened. For both sports you need to maintain a high level of fitness, does training for one complement the other?

Yeah triathlon is something that has become a big part of my life, and of course first and foremost it's something I use to keep fit for my day job! The JBT Triathlon is something I'm so proud of and it's raised a great amount of money for charity in its first two years where we supported Help for Heroes and we're now embarking on a great new partnership with Cancer Research UK which I'm very excited about. There are some places left, so feel free to register at - we reward you with a barbecue, live music and cold beer so it's not all pain!

Click Here to read the full article.


2014: The UK-Russia Year of Culture

Front Row Hospitality

It was recently announced by The British Council and the Russian Ministry of Foreign Affairs that 2014 is officially the UK-Russia Year of Culture.

It brings with it an exciting programme of UK cultural projects taking place across Russia, and an unprecedented showcase of Russian culture in the United Kingdom. It will be the biggest programme to date, with over 250 events planned that will undoubtedly attract the attention of many people, and serve to better the mutual understanding between the two cultures. It will provide a springboard for long-term collaborations in the future in various areas.

Front Row Hospitality

The UK-Russia Year of Culture 2014 will celebrate the rich and diverse cultural heritage of both countries. It aims to foster cultural exchange and the flow of ideas whilst developing stronger relations between people, institutions and governments. The scale of the programme across arts, education, language, sport and science is indicative of a huge improvement in cultural relations.

Celebrations will run throughout the whole year, officially launching in April with an exhibition, The Golden Age of the Russian Avant-Garde.

The exhibition is a large scale project, created especially for the big exhibition hall of the Moscow Manege Museum by Peter Greenaway (Great Britain) and Saskia Boddeke (Holland) supported by British Council.

UK-Russia Year of Culture will culminate with an exhibition at the Science Museum London about Russian space exploration, which will include extremely rare artefacts that have never before been seen outside Russia.

Click Here for more information on UK-Russia Year of Culture


Royal Ascot 2014 Hospitality – 17th to 21st June


Tradition, pageantry, fashion and style all meet in a glorious setting at one of the most beautiful racecourses in the country for Royal Ascot 2014. Don't miss out on one of the highlights of the summer social calendar and all of the world class racing action; purchase your hospitality packages here.

For almost 250 years, Royal Ascot has established itself as a national institution and the centrepiece of the British social calendar as well as being the ultimate stage for the best racehorses in the world.

With stunning views across the racecourse, a private box enables you to savour the exhilarating atmosphere in style, whilst enjoying superb cuisine, first class service and a spectacular view of the racing.


For further information, contact Marie de Freitas at


Laureus Sport for Good Awards 2014 - Kuala Lumpur, Malaysia

Front Row Hospitality
Front Row Hospitality

On the 26th March, Kuala Lumpur played host to the 2014 Laureus Sport for Good Awards. Three of the most exciting young sports stars of their generation, who have proved world-beaters despite their age, have been honoured, hosted by British actor Benedict Cumberbatch.

Germany's Sebastian Vettel, the youngest four-time Formula One world champion in history at 26, was named Laureus World Sportsman of the Year, US swimmer Missy Franklin, at 18, became the youngest ever winner of the Laureus World Sportswoman of the Year Award, while Spain's Marc Márquez received the Laureus Breakthrough of the Year Award, after winning the World MotoGP Championship at just 20 years and 266 days.

The Laureus World Sports Awards are the premier honours on the international sporting calendar. The winners are chosen by the Laureus World Sports Academy, the ultimate sports jury, made up of 46 of the greatest living sportsmen and sportswomen. Proceeds from the Laureus World Sports Awards directly benefit and underpin the work of the Laureus Sport for Good Foundation. Since its inception, Laureus has raised €60 million for projects which have improved the lives of millions of young people.


The Laureus World Sports Academy presented two additional discretionary Awards. The Laureus Spirit of Sport Award was won by the Afghanistan Cricket Team, who qualified for the Cricket World Cup for the first time in their history, and the Laureus Sport for Good Award was presented to Magic Bus, the sports-based community project in India.

The Awards programme was scaled down following news that tragedy had befallen the missing Malaysian airliner MH370. Chairman of the Laureus World Sports Academy, Edwin Moses, said several events had been put on hold ahead of the Laureus Awards Ceremony, which took place on the 26th March.

Front Row Hospitality

"Everyone in the Laureus World Sports Academy is upset by this terrible tragedy. We feel particularly close to the Malaysian people at this time, which makes what has happened even more personal and distressing.”

Click Here for full list of Laureus Sports Award winners


Innoprom 2014 Conference & Exhibition

Front Row Hospitality

Front Row Leadership is proud to have been appointed once again to support and assist with the supply and management of speakers for the Innoprom 2014 industrial, technology and innovation conference and exhibition in Yekaterinburg, Russia from 9-12 July 2014. This annual event presents advanced technologies developed in Russia which are ready to be used in industry, to facilitate the spreading of the best innovation practices and developing business connections between industrial enterprises and technology developers.

Representatives of over 30 countries, including commercial enterprises and governmental institutions will attend.

Front Row Hospitality

For further information, contact us at


Amber Lounge Monaco - The VIP after party of the Grand Prix

Front Row Hospitality

For 2014 the Amber Lounge is celebrating 11 years of VIP hospitality, fashion shows, exclusive live performances, and the legendary race weekend parties.

The Amber Lounge events are known as the place where royalty, film starlets, the F1 fraternity and drivers, music sensations, and fashion icons, come to let their hair down. The “unrestricted access” concept allows all guests to mingle freely, which has naturally drawn people together…both great friendships and business deals have been the outcome!


Friday 23rd May - U*NITE

The brand new concept U*NITE, an all-inclusive ticket, one ultra-stylish and exclusive space bringing together fashion, charity auction, Michelin star dining and the nightclub; an evening to relax, watch, bid, dine, listen, dance and party with the stars.

Saturday 24th May

  • Watch qualifying trackside on-board the Amber Lounge F1 Yacht
  • Dining: lounge style, a beautiful Asian-inspired tasting menu with fine wines and Champagne
  • After Party: with international DJ sets and live performances

Sunday 25th May

  • Watch the race trackside on-board the Amber Lounge F1 Yacht
  • Dining: lounge style, a beautiful Asian-inspired tasting menu with fine wines and Champagne
  • F1 drivers' After Party: with international DJ sets and live performances
Front Row Hospitality

Tables are priced for 8 guests and all tables include unlimited Champagne and all other drinks. Certain tables can be extended up to a total of 10 people, with the purchase of extra table passes.

For further information, contact Marie de Freitas at


Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

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Contact Us

Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: