Front Row Hospitality

t: +44 (0) 20 7462 7588

February 2015


ANNOUNCEMENT: Front Row Leadership partners with Shirlaws

Front Row Hospitality
Front Row Hospitality

Front Row Leadership is pleased to announce its new partnership with Shirlaws. Together they will expand their leadership training offering.

Shirlaws work alongside entrepreneurs throughout their business journey, enabling them with the confidence to change, the freedom to choose and the ability to create value growth in their business. Their models and methodology have transformed hundreds of businesses across 37 countries around the globe.

What Shirlaws brings is a language and system for growing businesses and building internal capability, both commercially and culturally. Shirlaws focus on specific projects relevant to where the client is on the journey, which deliver tangible outcomes and grow the value of the business.


In partnership with Shirlaws, Front Row Leadership is now positioned to create significantly greater value in key client relationships, adding to its existing specialism in marketing strategy and leadership management training.

For more information, please click here

Front Row Hospitality

Building & Construction Corporates benefit from Front Row Leadership

Front Row Hospitality
Front Row Hospitality

Front Row Leadership’s Sean Fitzpatrick was invited to the grand opening of the Wolseley UK Measham Distribution Centre - the newest and most technologically advanced distribution facility in Wolseley UK’s supply chain. Wolseley UK is the UK operating company of Wolseley plc, a leading distributor of heating and plumbing products and supplier of builders' products to the professional market.

Sean was also invited to present at an internal event organised by family-owned construction services company Wates, whose values and long term vision have enabled the company to thrive for over a century. Sean Fitzpatrick delivered a keynote speech designed to inspire and motivate the Wates employees in the audience towards achieving great results for their company.

In mid-February, Sean was invited to speak at a dinner and awards ceremony hosted by BSS, a leading specialist distributor of heating, ventilation, pipeline and mechanical services. The event was held at the Hilton Metropole in Birmingham. Established over 110 years ago, BSS now operates from over 60 locations nationwide.

For more information on Front Row Leadership and its services, click here.


Why choose a British Independent School?

By Emma Swanson, CEO Front Row Education

Front Row Hospitality

Widely regarded as offering the ‘best education in the world’, the British Independent School has a long tradition of producing world leaders, confident young adults and academic achievers. But what is it that makes it such a desirable educational option for parents all over the world?

Whilst their small class sizes, first class exam results and rigorous academic standards are well documented, it is perhaps less considered that each school offers a truly unique education. It is this true ‘independence’ that enables these schools to excel and provide such an exceptional education to those pupils who are fortunate enough to be able to experience it and who will, as a result, develop into well rounded dynamic individuals who are well prepared for their future beyond the classroom.

Steeped in rich historic tradition they may be, but independent schools are certainly not ‘out dated’ with many leading the way in terms of educational innovation. Wellington College is one such example of a leader in the field of preparing young people for an ever- evolving world.

Parents are spoilt for choice in terms of the wide variety of schools available; some schools catering for academically gifted students whilst others are geared more towards children who are musical or indeed excel in sports. The British Independent School system offers a diverse range of educational options.

Front Row Hospitality

Front Row Education are well placed to advise parents on the right choice of school for their children. We work closely with families to identify the best school for each child, where they will thrive.

For further information, please write to:


Bespoke VIP Rugby Lunches & Dinners

Front Row Hospitality
Front Row Hospitality

Front Row Hospitality specialise in organising bespoke events using Rugby as the theme. With our contacts and experience, we can offer the opportunity to have a selection of rugby greats attend an informal Rugby event, whether it is a dinner for your team, a sponsored gala dinner, a reward for your best clients, or an opportunity to run a PR event with Rugby as the central theme - the ultimate Rugby experience.

The Rugby Legends will join you to mix and mingle with your guests, chat with them throughout and either speak or take questions, as well as being available to sign autographs and pose for photographs. The format and details can be tailor made to suit your wishes. Front Row Hospitality would be pleased to suggest a selection of possible venues, if required.

Front Row Hospitality can approach and secure virtually any Rugby Legend from around the world. As you can imagine, collecting such key figures isn’t easy, such an exceptional and unusual opportunity doesn’t present itself often. Take advantage!

For further information, please write to
Marie de Freitas at


The Ultimate Monaco F1
Halcyon Driverís Club Yacht and Amber Lounge After Party

Front Row Hospitality
Front Row Hospitality

The Monaco F1 Grand Prix is one of the greatest events on the global sporting and social calendar. Front Row Hospitality has access to the very best hospitality on offer.

The Halcyon Drivers’ Club Yacht is one of the most glamorous events within F1 and allows guests a front row seat to the Monaco Grand Prix.

Benefits include:

  • 43m tri deck superyacht
  • Prime trackside position with unrivalled views of the track action
  • All day open bar serving champagne and fine wines
  • Gourmet cuisine including breakfast, lunch & afternoon tea
  • Mingle with drivers and motorsport personalities
  • F1 driver appearances

Exclusive Friday night VIP party with Maxi Jazz Enjoy an F1 Driver Q&A session and mix with celebrities and other personalities from the world of motorsport. Your weekend pass also gives access to the exclusive Friday night VIP Yacht party with music from the legendary Maxi Jazz – frontman from the world famous electronic band, Faithless.

Front Row Hospitality

Saturday 23rd May

Amber Lounge Dining: A dazzling location, breathtaking scenery and exquisite cuisine – the in-house restaurant at Amber Lounge is the perfect way to start your evening!

Sunday 24th May

Amber Lounge Finale party: Join in the stylish celebrations as Jeroboams of Cristal & Dom Perignon Champagne are consumed in luxurious.

Tables are priced for 8 guests and all tables include unlimited Champagne and all other drinks.

For further information, contact Marie de Freitas at

Front Row Hospitality

Front Row Leadership participates in AMRAE Conference with AIG

Front Row Hospitality
Front Row Hospitality

Front Row Leadership’s Sean Fitzpatrick, who played for the All Blacks from 1986 to 1997 and won 92 caps, was at the AMRAE Rencontres 2015 with American International Group Inc. (AIG), sponsor of the current New Zealand rugby team. Also in attendance was retired French Rugby Union player Sébastien Chabal.

Sean was invited to meet with AIG clients and brokers, and to discuss how the principles of risk management in the hyper-competitive international rugby arena relate to that of the corporate world. He said that the key to risk management both as a rugby captain and a manager is preparation and leaving nothing to chance. Also important is the ability to delegate, as the best teams and companies have decision-makers throughout. Sean discussed how it is good to have a fear of failure and how to harness that fear to help deliver performance needed.

The AMRAE Conference is an annual meeting of France's risk management association. This year the conference took place in the Palais des Festivals in Cannes and hosted a programme of workshops, high profile keynote speakers, social opportunities to network and a large exhibition hall with an excellent showcase of products and services.

AIG is the world’s largest insurance organisation, with a network of over 64,000 people in more than 90 countries, and more than 88 million customers globally. They are one of the world’s leaders in property casualty insurance, life insurance and retirement services, mortgage insurance, and aircraft leasing.


Services include:

  • Corporate and high net worth individual sports hospitality
  • Corporate speaker series and speaker procurement
  • VIP event and dinner management
  • Unrivalled access to the world's leading sporting events
  • International sporting legend appearances and attendance at VIP events
  • Corporate leadership, team-building and motivation development
  • Internal corporate team-building events and off-sites
  • Full lifestyle & concierge management
  • Independent school advisory and consultancy
  • Assistance, introductions and guest list invitations to potential client developments

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Contact Us

Front Row Group . 80 Charlotte Street . London . W1A 1AQ

Tel: +44 (0) 20 7462 7588 . Fax: +44 (0) 20 7637 8489 . Email: